{"id":13801,"date":"2020-04-01T00:00:00","date_gmt":"2020-04-01T00:00:00","guid":{"rendered":"https:\/\/localhost:10083\/uncategorized\/why-captions-are-important-8-good-reasons-en\/"},"modified":"2023-05-25T10:12:50","modified_gmt":"2023-05-25T08:12:50","slug":"why-captions-are-important","status":"publish","type":"post","link":"https:\/\/wp-staging.amberscript.com\/en\/blog\/why-captions-are-important\/","title":{"rendered":"Why captions are important? 8 good reasons"},"content":{"rendered":"\n<p><em>It is widely known that captioning a video not only promotes digital inclusion for those viewers with hearing impairments but that it also greatly improves the user-friendliness of your content. But why captions are important? This is our takeaway in 8 poi<\/em><em>nts.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Make your content easier to understand<\/h2>\n\n\n\n<p>To be honest \u2013 this point would actually already be enough to stop what you\u2019re doing right now and start captioning your videos immediately. Because captions and subtitles improve the comprehension of your content in more than just one way:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Specific terms and proper names can be \u2013 thanks to subtitles \u2013 absorbed and understood the first time they are heard or read.<\/li>\n\n\n\n<li>Content including foreign languages or strong accents can be followed a lot easier on subtitled videos. Obviously it is also possible to provide subtitles in more than just one language for a video to reach a wider audience.<\/li>\n\n\n\n<li>Background noises and poor video or audio quality can be compensated by adding subtitles since they make sure that it is still possible to follow the content or the story line.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2. Engage your audience everywhere<\/h2>\n\n\n\n<p>Regardless of the time and place, subtitled videos not only make your content accessible for everyone \u2013 but everywhere and at any time! Probably you have already experienced it yourself \u2013 you are in a noisy location like in the public transport or at the office, you forgot your headphones or own those kinds of headphones that equally entertain the people around you, but you still want to watch a video!<\/p>\n\n\n\n<p>It\u2019s quite simple.&nbsp;By adding captions to your videos, your audience can keep on watching, without them there is no point in watching the video since you probably wouldn\u2019t pick up a single thing. And that\u2019s a loss on both sides: the provider does not reach as many people as he could (research has shown that over 80% of the videos on social media are watched on mute!) and the users miss valuable and enriching content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Improve SEO score and Searchability<\/h2>\n\n\n\n<p>By adding captions you make not only all your archives searchable but also each and every video! And that\u2019s not only an internal advantage. Every search engine works text-based. With subtitles you will significantly improve the SEO of your videos, meaning that search engines can find and rank your content and thus increase the traffic of your videos.<\/p>\n\n\n\n<p><a href=\"https:\/\/wp-staging.amberscript.com\/en\/blog\/transcripts-and-subtitles-for-content-marketing-optimization\/\">Transcripts and subtitles for content marketing optimization<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Improve your language skills and train your competence<\/h2>\n\n\n\n<p>Nowadays it\u2019s quite common to learn a new language online or via an app. Did you know that the learning effect can be additionally increased by watching videos in the language you are learning with corresponding subtitles? But not only that: Studies also show that subtitles are extraordinarily helpful to students or people that are diagnosed with learning disabilities, attention deficits, or autism. The following links provide further information and results on that topic:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/files.eric.ed.gov\/fulltext\/EJ1123786.pdf\" target=\"_blank\" rel=\"noopener\">Closed Captioning matters: Examining the value of Closed Captions for ALL students<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.3playmedia.com\/hubfs\/WP%20PDFs\/Student-Survey-Report-10-25-16-Final.pdf\" target=\"_blank\" rel=\"noopener\">Student uses and perceptions of Closed Captions and Transcripts<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">5. Interculturality<\/h2>\n\n\n\n<p>Subtitled videos give access to a whole new world: The world of foreign cultures. Only a fraction of movies or videos are translated into more languages \u2013 and without subtitles, we definitely miss out! With subtitles, everyone has access to these movies or videos \u2013 regardless of the O-tone.<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"image-block-wrapper\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wp-staging.amberscript.com\/wp-content\/uploads\/2021\/04\/add-open-captions-with-HandBrake-1.png\" alt=\"\" class=\"wp-image-10913\" width=\"600\" title=\"\" srcset=\"https:\/\/wp-staging.amberscript.com\/wp-content\/uploads\/2021\/04\/add-open-captions-with-HandBrake-1.png 908w, https:\/\/wp-staging.amberscript.com\/wp-content\/uploads\/2021\/04\/add-open-captions-with-HandBrake-1-640x360.png 640w, https:\/\/wp-staging.amberscript.com\/wp-content\/uploads\/2021\/04\/add-open-captions-with-HandBrake-1-768x432.png 768w\" sizes=\"(max-width: 908px) 100vw, 908px\" \/><\/figure>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">6. Repurpose of content<\/h2>\n\n\n\n<p>With captions and transcripts, you can easily give your content a new purpose: You can for instance create a blogpost on your video content or write a summary, an article, etc.. \u2013 everything is possible!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Farewell concentration fatigue<\/h2>\n\n\n\n<p>Very long videos or movies with over-length are prone to be tiring at a certain point. The consequence of that is a lack of concentration and missing a lot of the content. Adding subtitles to your videos can help with that! Because they help to stay focused and to relax the brain even when it\u2019s confronted with strong accents, complicated content, disturbing background noises, or tiring lengths. The following link leads you to an interesting article on concentration fatigue in connection with deafness:&nbsp;<a href=\"https:\/\/hearmeoutcc.com\/concentration-fatigue-affects-deaf-people\/\" target=\"_blank\" rel=\"noopener\">https:\/\/hearmeoutcc.com\/concentration-fatigue-affects-deaf-people\/<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8. Translations are based on captions and transcripts<\/h2>\n\n\n\n<p>Once you have a transcript or captions of your content, you can easily translate it or let it be translated (which, by the way, increases your geographical reach significantly!)<\/p>\n\n\n\n<p>Looking for a step-by-step? Read our guide on&nbsp;<a href=\"https:\/\/wp-staging.amberscript.com\/en\/blog\/how-to-create-subtitles-fast-easy\/\">How to Generate Automatic Subtitles with Amberscript<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p><b>Why captions are important? 8 good reasons<\/b><\/p>\n<p>Captioning promotes digital inclusion for viewers with hearing impairments and improves user-friendliness of your content.<\/p>\n","protected":false},"author":70,"featured_media":84608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[45],"tags":[60],"class_list":["post-13801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-automatic-subtitles"],"acf":{"text":"","link":"","questions":""},"_links":{"self":[{"href":"https:\/\/wp-staging.amberscript.com\/en\/wp-json\/wp\/v2\/posts\/13801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp-staging.amberscript.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp-staging.amberscript.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp-staging.amberscript.com\/en\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/wp-staging.amberscript.com\/en\/wp-json\/wp\/v2\/comments?post=13801"}],"version-history":[{"count":0,"href":"https:\/\/wp-staging.amberscript.com\/en\/wp-json\/wp\/v2\/posts\/13801\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp-staging.amberscript.com\/en\/wp-json\/wp\/v2\/media\/84608"}],"wp:attachment":[{"href":"https:\/\/wp-staging.amberscript.com\/en\/wp-json\/wp\/v2\/media?parent=13801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp-staging.amberscript.com\/en\/wp-json\/wp\/v2\/categories?post=13801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp-staging.amberscript.com\/en\/wp-json\/wp\/v2\/tags?post=13801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}